Sponsorship stays separate

Visible sponsorship

When sponsorship is activated, every paid placement is visibly labelled Sponsored, with an accurately identified advertiser and qualified outbound link. A location sponsor is not represented as the agent for nearby listings.

Independence

Campaign selection has no inputs to price assessment or organic discovery. Sponsors cannot remove comparable sales, bypass moderation or respondent rules, or gain private contact access. Payments remain disabled.

Measurement

Impressions and clicks are approximate platform engagement events after deduplication and basic bot filtering. They are not verified leads, viewings, purchases or commissions.

Policy version 6 September 2026. See source rights and attribution and corrections.